Jazz Festival
Don't miss your chance to be part of this incredible event. Bring your friends and family, and let the music take you away!
Overview
Idea and Concept
The poster was designed to promote an upcoming jazz festival in the city park. The concept focuses on the dynamism and energy of jazz music, represented through vibrant colors, modern typography, and illustrative elements related to the musical genre. The main goal is to capture the audience’s attention and evoke a sense of excitement and artistry.
Target Audience
- Jazz enthusiasts: The poster targets music lovers who appreciate jazz and cultural events.
- Urban audience: The festival is open to people of all ages, including families, young professionals, and tourists.
Process
Sketching
- Initial ideas explored various compositional layouts for text and illustrations.
Execution:
The design was created using Adobe Illustrator, enabling vibrant colors and precise lines.

Composition
- The word “JAZZ” is placed vertically to create visual dynamism and a sense of motion.
- A saxophone in the bottom-right corner serves as the central element, symbolizing jazz music.
- The event’s date, time, and location are clearly positioned on the right for easy readability.
- Wavy lines around the text resemble sound waves, enhancing the connection to music.
Color Palette & Typography
- A dark blue background creates contrast with bright orange and yellow accents.
- Blue streaks around the text add a sense of rhythm and movement, mimicking musical flow.
- Bold and clear fonts ensure readability from a distance.
- Contrasting text sizes and colors highlight key information.
Technical Aspects
- The poster is adapted for outdoor advertising and digital distribution.
- Colors are prepared in CMYK format with high resolution for professional printing.
- The poster was tested for visual impact and readability in different environments (bright and dark conditions).
- The project was created with Adobe illustrator


Results
Results
The poster effectively communicates the jazz festival’s details in a visually appealing and functional way. The combination of vibrant colors, dynamic typography, and thematic illustration makes it memorable and impactful.
Learning & Takeaways
This project enhanced my knowledge in combining bold typography with illustrations, selecting impactful color schemes, and designing for public visibility. It also deepened my understanding of visual hierarchy, audience engagement, and the practical application of mockups for real-world settings.
Thank You for Your Interest!
I appreciate your time and enthusiasm for our project. Feel free to reach out to me for more information.