Travelling around Bulgaria

Do you want to discover the most unspoiled natural places in Bulgaria? Let us plan your holiday together!

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Overview

The task

The new application "Travel Around Bulgaria" has been developed to assist travelers in discovering the most beautiful and significant destinations in Bulgaria. The main concept combines functionality and aesthetics, offering a convenient and visually appealing interface for planning routes, exploring landmarks, and receiving personalized recommendations.

Target Audience

  • Local Tourists: Bulgarian citizens seeking to explore new destinations within the country.
  • Families, Groups, and Solo Travelers: Anyone looking for an easy and efficient way to plan their trips.

Personas

Maria

She loves spending time with her family, whether in nature or in the city. Having visited many famous places in Bulgaria, they are eager to discover new, beautiful places untouched by man.

Pain points

  • She doesn't like crowded places.
  • She doesn't have enough time to quickly find a nice place for a walk
  • It needs up-to-date information about the road situation and transport access to these places.
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User Flow

Application Flowchart

This flowchart represents the user flow and structure of the application. It maps out the main features, navigation paths, and user interactions within the app. The diagram ensures a clear understanding of the app's architecture and supports effective design and development.

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Low-Fidelity Wireframes

These are low-fidelity wireframes created to showcase the app's layout and functionality. They provide a visual representation of the interface, focusing on structure and usability. The wireframes serve as a foundation for the design process, facilitating communication between stakeholders and the development team.

These are low-fidelity wireframes created to showcase the app's layout and functionality. They provide a visual representation of the interface, focusing on structure and usability. The wireframes serve as a foundation for the design process, facilitating communication between stakeholders and the development team.

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Research and Analysis

User survey: a survey was created with the most important questions to understand the main needs and challenges in travel planning. Competitor Analysis: Research existing apps to identify UX/UI improvements and innovative features.

Design System

Moodboard inspiration

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Color palette

inspired by Bulgaria’s natural landscapes

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Typography

Modern and easily readable fonts

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Icons and Components

Clear and simplified icons for intuitive interaction

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Prototype

Home Screen

This screen is the main landing page of the application, allowing users to explore top locations and nearby attractions. It features intuitive navigation and visually appealing elements, enhancing the user experience.

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Favorites Screen

This screen showcases the user's saved locations, enabling quick access to their favorite destinations. The design is minimalistic, ensuring a clear overview of stored places with easy navigation options.

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Review Screen

This screen allows users to add reviews or photos for specific locations. It features a streamlined interface for submitting feedback, contributing to the app’s community-driven content.

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Profile Screen

This screen provides access to user settings, messages, and app information. It combines functionality and simplicity, enabling users to customize their experience effortlessly.

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Learning & Takeaways

Results

The app combines aesthetics with practicality, offering users an enjoyable and convenient way to travel around Bulgaria. The design has been highly praised for its intuitive structure and visual appeal.

Future Improvements

Incorporating social features such as route sharing and reviews, as well as integration with hotel and transportation booking systems.

Learning & Takeaways

This project taught me the critical role of user-centered design in creating successful applications. I learned how essential it is to combine functionality with aesthetics to enhance the user experience. Additionally, the importance of iterative testing and incorporating feedback became clear, as they are key to refining and delivering a product that truly meets user needs.

Thank You for Your Interest!

I appreciate your time and enthusiasm for our project. Feel free to reach out to me for more information.